Speaking, training and webinars for organizations serving the flooring and home services industries.
You’ve Got 200 Seats To Fill.
Sixty People Show Up.
You’ve Got 200 Seats To Fill.
Sixty People Show Up.
Sixty People Show Up.
You’ve got the venue. You’ve got the date. You’ve got a slot on the agenda for which you need a speaker. That’s the easy part.
The hard part comes next. Filling the room or hitting a webinar registration goal.
So, the promotions go out, but the seats don’t fill. The problem? Mediocre marketing that makes your event a “nice to attend.”
Look, flooring dealers and home service business owners are BUSY. They are working 50+ hours a week, stressed out, and running around with their hair on fire trying to keep all the plates spinning.
Which means if you want to fill seats...
"Nice To Attend" Won't Cut It
In order to get the owner I just described to show up, they have to believe one thing:
“This is so critical to the success of my business that I must do whatever it takes—sell a kidney if necessary—to be there.”
I’ve spent 19 years as a marketer in this industry. I write the Marketing Mastery column for Floor Covering News, I co-host two monthly webinar series, and I work day-to-day as a fractional CMO for dealers and home service businesses. I understand what keeps these owners up at night, and what compels them to clear their schedule to be at your event.
In other words, filling rooms is a big part of what I do for a living. So when I speak at your event, you also get the marketer who fills them.
Depending on what you need, that can mean three things:
- It always starts with the session itself, built around your audience and your goals. It includes a topic, title, and promotional description that does more than simply make people “want” to attend. It makes them realize, “Missing this could be the biggest mistake of my career.”
- From there, some partners have me also create and run the marketing that drives registrations and attendance.
- Others also have me build the follow up that turns attendees into appointments for their sales team.
We’ll sort out which direction fits on the call.
Schedule A 30-Minute Call and Let's Find Out If I'm Right For Your Next Event.
What Industry Leaders Are Saying
Scott Humphrey
CEO, *World Floor Covering Association
Scott Humphrey
CEO, *World Floor Covering Association
"If you want the opportunity to partner effortlessly with a leader who is committed to amplifying your voice, you want to partner with Jim!”
*The World Floor Covering Association is the largest flooring trade organization in the world.
Dustin Aaronson
Associate Publisher/Co-owner, FCNews
Dustin Aaronson
Associate Publisher/Co-owner, FCNews
“Jim and his team do a great job handling all the marketing and promotions for the webinars. If you’re considering hiring Jim to speak, he will do a fantastic job, and bring tremendous value to your attendees.”
Ken Ryan
Senior Editor, *Floor Covering News
Ken Ryan
Senior Editor, *Floor Covering News
“Jim has been the producer and co-host of the FCNews Marketing Mastery Webinars since 2013, and he’s been instrumental to their success.
*Floor Covering News is the number one trade magazine in the flooring industry.
John Mcgrath
Executive Director, INSTALL
John Mcgrath
Executive Director, INSTALL
“I’ve also been a guest on the Marketing Mastery Webinars that he co-hosts, and he worked very hard to make the event a success. I wholeheartedly recommend Jim for speaking and training.”
Brandon Shidlowski
VP Sales, Roomvo
Brandon Shidlowski
VP Sales, Roomvo
"Jim helped Roomvo develop and execute our Roomvo University webinar program that continues to be a core pillar of our offering today, attracting an ever-increasing audience.”
Jennifer Hughes
Education Manager, Informa Global Exhibitions (Producer of TISE)
Jennifer Hughes
Education Manager, Informa Global Exhibitions (Producer of TISE)
“Jim Augustus Armstrong has spoken at The International Surface Event for several years. His sessions have been well-attended, and they receive positive comments from attendees. I highly recommend Jim for speaking and training.”
Robert Varden
Vice President, CFI Division of WFCA
Robert Varden
Vice President, CFI Division of WFCA
“Jim makes it very convenient for me to participate because he handles all the set up and promotions. I highly recommend Jim for speaking at your events.”
Tom Jennings
VP of Professional Development, WFCA
Tom Jennings
VP of Professional Development, WFCA
“Jim does an excellent job providing flooring retailers with relevant strategies that work.”
What Event Attendees Are Saying
"I attended the training you did in Surfaces. Your class was my favorite class out of all the training so I wanted to thank you for the tips and also request the scripts and handouts from the class that you said you would forward to us. Really appreciate it!"
~ Thank you! Sincerely, Micah Watts
"Great information that will help differentiate me from other stores. Helped change my perspective on the sales process, especially in regards to pricing. Loved the 80/10/10 rule, and 3 steps of negotiations were super helpful."
~ Dianne Chey
"Excellent Ideas! All strategies 1-3"
~ Thomas Pearson
"Thank you so much. Thanks for teaching us at surfaces. I really enjoyed your presentation."
~ Thanks Matt
"Thank you so much! I learned a lot from your class and cannot wait to share it with my coworkers!"
~ Catherine
"I thought the strategies were great and I would love to get more details to share with our staff."
~ Dave Larsen
"An Eye-Opener! Learned a lot in a short time, thank you! Can't wait to put learned skills into practice"
~ Devin Kuzako
"I learned so much. I will take one thing at a time. I'm going to start with the Testimonial Book. Thank you!"
~ Matt Lowder
"I have listened to multiple webinars by you & your wife. You are a great speaker & I love listening to your content. Great job!"
~ Kevin Johnston
"Motivation to do things different using testimonials in store - us as dealers do not love to fight this battle alone. The box stores aren't going away. Collectively we can do better!"
~ Paul Case
"Great info & advice that we will implement"
~ Leon Wink
