Too many home service companies get trapped in “spray and pray” advertising: disconnected campaigns, no clarity, and no control.
I build structured, end-to-end systems that turn that confusion into structure, reduce stress, and give owners and CEOs their time and life back.
Here are some companies I've helped do that...
This Home Service Company Was on the Verge of Closing its Doors
What They Needed
Garry was on the verge of shutting down his business. Sales were inconsistent, cash flow was tight, and he needed a proven system to turn things around before it was too late.
How They Worked With Me
He implemented the full marketing and sales framework — a step-by-step approach designed to generate steady demand, improve margins, and create predictable growth.
The Results
As the system began producing consistent leads and stronger sales, Garry gained confidence, stability, and breathing room. His team expanded, morale improved, and the business shifted from survival mode to controlled growth.
Within 24 months, Garry went from near bankruptcy to opening his second store. He hired more office help, added two new installation crews, and stayed booked out for three solid weeks . Sales and profits climbed sharply as the system took hold.
"Jim, when I think back to a year and a half ago...wow, what a difference today is. I don’t think I’d be in business today without your help. Business is going GREAT, profits and sales are up thanks to you. Just wanted to say THANKS!"
~ Garry, Illinois
Stressed Out, Overworked Owner Grew His Revenue and Got His Life Back
What They Needed
Jerome, the owner, needed a way to raise his extremely low residential margins and escape the long hours and constant pressure of running the business alone. He wanted both a more profitable company and a better lifestyle, but his existing system couldn’t deliver either.
How They Worked With Me
We implemented the full suite of strategies — including a structured Sales System, before–during–after client communication touchpoints, and clear checklists that ensured every customer interaction was consistent and value‑driven.
The Results
Jerome went from being chained to his business (working long hours, never taking weekends, and carrying the weight of every decision) to building a business that runs smoothly without him. He now takes four‑day weekends, multiple multi‑week vacations each year, and even travels internationally while the business continues to perform.
Before working with me, Jerome’s residential margins were between 15% and 30%. Within three months of adopting the system, he began consistently commanding 45%–50% margins.
His business is now typically booked out two to three months in advance, and he now owns seven homes (many used for rental income) plus an additional lake property. All but one are paid off, and he owns his store and warehouse outright.
"That’s what the Sales System is for. That’s what all the communication we do before, during, and after the sale is for. That’s what our checklist is for. These strategies are why the business runs smoothly — even when I’m gone."
-Jerome
While my core work focuses on marketing systems, several clients have also asked me to optimize the sales side of their revenue engine. Here’s an example of what that looks like.
How a Simple Selling System Tripled Net Profit, Even With a Brand-New Salesperson
What They Needed
Russ, the owner, needed a sales system that a brand‑new salesperson could step into and start producing results quickly. His team was constantly forced to compete on price against nearby big‑box stores, and new hires struggled under the pressure.
How They Worked With Me
I provided a Selling System that gave Daniel—a completely green, six‑month‑in salesperson—a clear, repeatable structure for every customer interaction. Instead of winging it, he followed a proven process that guided the conversation, built trust, and positioned value over price.
The Results
Daniel went from ending his days exhausted and discouraged to feeling confident and in control. Russ no longer had to micromanage or personally teach every aspect of the sales process. Instead, he had a system that empowered even inexperienced team members to succeed.
Daniel’s residential margins were 30%–35% and his close rate was inconsistent. After adopting the system, he closed his first seven out of seven customers, raised his average close rate to 85%, and increased residential margins to around 40%. With the system in place, Russ reports that their net profits have tripled—even after eliminating all advertising.
"To be able to put somebody into a system takes a lot of pressure off me. You can bring in a mediocre person and put them into the right system, and they can be successful. We’re also getting higher margins using it. Even after cutting advertising, our net profits have literally tripled."
-Russ, UT
Let's Talk About What's Possible for Your Business
Every case study here started with one simple step: a conversation about what wasn’t working and what a better system could look like. If you’re ready for that clarity, schedule a call.
