I’m a growth architect for home service companies, transforming scattered marketing into clear, predictable systems that work.
Most home service companies struggle with chaotic marketing, price-shopping customers, and the owner getting stuck running marketing instead of running the business.
But you don’t have to.
But you don’t have to.
The Fractional CMO leadership for Home Service Companies
The Fractional CMO leadership for Home Service Companies
Hi, I’m Jim Armstrong, and I’ve owned and worked with home service companies for more than three decades.
There’s a lot I love about this industry. When your marketing is dialed in, a home service business can dominate its market, even if you’re smaller than the competition.
Most home service companies never address some core issues
- Disconnected, tactic-driven marketing that burns time and money
- Messaging that attracts price-shoppers instead of high-value buyers
- No clear leadership guiding the marketing team or vendors
With a Fractional CMO those issues turn into opportunities.
Here's what you can achieve instead:
I’m here to help you build the kind of marketing engine your company needs to lead your market, not chase it.
- A complete marketing system that runs smoothly and predictably
- Higher-quality customers who choose you for value, not price
- A marketing team aligned, confident, and executing the right plan
I’m here to help you build the kind of marketing engine your company needs to lead your market, not chase it.
I’m Here to Help You Stop Guessing and Start Growing
I’m Here to Help You Stop Guessing and Start Growing
For more than 30 years, I’ve run home service businesses, helped hundreds of others grow, served as the Marketing Mastery columnist for Floor Covering News (the number one trade magazine in flooring) and written three books for this industry.
I’ve seen the frustration owners face when marketing becomes a drain instead of a driver. And I know exactly how to fix it.
You shouldn’t have to wrestle with marketing, guess what to do next, or settle for inconsistent results. You deserve a system that brings in profitable customers consistently and gives you back your time.
What it's Like to Work Together
What it's Like to Work Together
Reliability
Reliability
I’m responsible for all your marketing outcomes. Each quarter, you’ll receive clear reports showing what’s happening, and the plan for the coming quarter.
Positive Culture
Positive Culture
I’ll foster a positive, collaborative culture within your marketing team and delegate work in a way that keeps each person operating in their genius zone as much as possible.
Systems & Clarity
Systems & Clarity
I’m a systems builder at heart. You’ll get structure, clarity, and processes that make marketing repeatable—not personality-dependent. Your team will finally have a roadmap they can trust and follow confidently.
Get the Marketing Leadership Your Business Deserves
Get the Marketing Leadership Your Business Deserves
Hand off your marketing outcomes to someone who knows how to turn them into predictable growth — so you can focus on running the company instead of running the marketing.
About Me
When I’m not helping home-service companies scale, you’ll usually find me in the sky. I’m a licensed skydiver and wingsuit pilot with more than 500 jumps. Which means I’ve spent a lot of time learning how to stay calm, focused, and intentional while falling at 120 mph.
I’m also a lifelong fly fisherman, guitarist, backpacker, and writer. Those pursuits keep me grounded and remind me why I help owners/CEOs build companies that run smoother, grow faster, and give them back their freedom.
Fractional CMO work is simply the way I help CEOs and owners create the kind of life where possibility, and adventure, feels wide open again.
If that’s the direction you want your business to move, schedule a call and let’s talk.
