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FRACTIONAL
CMO
FRACTIONAL
CMO
CMO
I help home service companies dominate their market – without stress, chaos or wasted ad dollars – in 9-12 months
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If your marketing feels like guesswork, it’s costing you far more than you realize.
Every prospect has an unspoken question: “Why should I buy from you instead of your competitor — or just do nothing?”
The company that answers this most effectively gains an enormous competitive advantage.
Hi, my name is Jim Armstrong. I build marketing ecosystems that answer that question powerfully and at every stage of the customer journey — before, during, and after the sale.
Hi, my name is Jim Armstrong. I build marketing ecosystems that answer that question powerfully and at every stage of the customer journey — before, during, and after the sale.
For more than 30 years, I’ve lived and breathed the home-services world, first by launching and growing my own companies, then by helping hundreds of others do the same. That front-line experience taught me what no classroom can: how customers really think, what drives them to act, and how to turn marketing from a guessing game into a repeatable system.
Today, through Armstrong Marketing Systems, I work as a Fractional CMO & Growth Architect for home-service businesses that are ready to scale without chaos. I help companies replace random acts of marketing with a cohesive, data-driven strategy that attracts ready-to-buy clients who pay full price, raises margins, and builds a “category of one” positioning makes you the clear and obvious choice...even if you're the highest priced.
My approach blends direct-response precision with strategic structure, the same frameworks I’ve taught in national webinars, trade publications, and live workshops. Whether it’s a $10 million remodeling company or a $50 million HVAC company, the mission is the same: build a marketing machine that runs smoothly, consistently, profitably and creates market domination.
If you’re tired of chasing tactics and ready to engineer a system that actually works, that’s where I come in.
Today, through Armstrong Marketing Systems, I work as a Fractional CMO & Growth Architect for home-service businesses that are ready to scale without chaos. I help companies replace random acts of marketing with a cohesive, data-driven strategy that attracts ready-to-buy clients who pay full price, raises margins, and builds a “category of one” positioning makes you the clear and obvious choice...even if you're the highest priced.
My approach blends direct-response precision with strategic structure, the same frameworks I’ve taught in national webinars, trade publications, and live workshops. Whether it’s a $10 million remodeling company or a $50 million HVAC company, the mission is the same: build a marketing machine that runs smoothly, consistently, profitably and creates market domination.
If you’re tired of chasing tactics and ready to engineer a system that actually works, that’s where I come in.
They say 'the more you tell, the more you sell' which is true... but only if people actually read what you write. People read text that's punchy, interesting and helps them make a good buying decision.