Helping home service companies scale effectively – without stress, chaos or wasted ad dollars – in 9-12 months
Marketing Leadership That Gets Results
Marketing Leadership That Gets Results
I’d love to help your home service company build a marketing engine that drives consistent, profitable growth.
What is a Fractional CMO?
What is a Fractional CMO?
A fractional CMO is a part-time executive who leads your marketing department and takes full ownership of your marketing results.
A strong fractional CMO digs into your goals, reviews what’s working (and what isn’t), and builds a clear, comprehensive marketing plan designed to hit those goals.
As that plan rolls out, they keep your team aligned, supported, and performing at a high level. They also install the systems and processes that turn marketing from a stress point into a dependable, revenue-producing asset.
That’s the work I do for home service companies. I’d love to hear your goals—and help you reach them with marketing that actually delivers.
“My revenue grew by 50% in the first 12 months, and grew by 50% again in the next 12 months. And my margins are at 45%. Your program has changed my life. Thank you!”
-Craig, Florida
-Craig, Florida
Let's Work Together
Let's Work Together
Half Day Consult
Half Day Consult
After a short prep period over email, we’ll spend a focused four to five hours mapping your customer journey and identifying the highest-impact steps for strengthening your marketing engine. You’ll walk away with clear priorities and an action plan your team can implement immediately.
Fractional Chief Marketing Officer
Fractional Chief Marketing Officer
You’ll receive a complete, integrated marketing strategy with clearly prioritized campaigns. I’ll work with your team each day to guide execution, keep projects moving, and make sure every effort supports your revenue and growth goals.
Ongoing Advisor
Ongoing Advisor
With twice-monthly check-ins, your marketing team stays guided, accountable, and aligned. I’ll help refine campaigns, adjust priorities, and ensure steady, continuous improvement quarter after quarter.
Why I'm Committed to Making Your Marketing World Class
Why I'm Committed to Making Your Marketing World Class
I know what it’s like to have big growth goals and feel weighed down by marketing that’s scattered, inconsistent, or demanding too much of your time. I’ve been through that myself — and I built the systems that fixed it.
And for years now, I’ve been helping other home service companies get out of the same trap.
I love diagnosing marketing problems, engineering systems that actually work, and guiding teams so they can win with their strengths. Watching a company move from stuck to confident, predictable growth never gets old.
If you’re ready for marketing that finally supports your goals instead of slowing you down, let’s talk.
Schedule a quick 15-minute call to see if a Fractional CMO is the right fit.
Let's Get Started
Let's Get Started
1
1
Chat
Chat
Schedule a 15-minute call to see whether a Fractional CMO is a good fit for your home service company.
2
2
Strategy
Strategy
Next, we’ll schedule a longer conversation to dive deeper into your goals and challenges. After that, I’ll outline the steps I recommend and present a clear proposal.
3
3
Strategy
Strategy
Within the first 30 days, you’ll have a complete marketing plan in place — along with the leadership required to execute it throughout the quarter.
What I Do as Your Fractional CMO
What I Do as Your Fractional CMO
Create your end-to-end, tactical marketing strategy
Strengthen your messaging and positioning
Build systems and processes for your team to follow
Map out and optimize your entire customer journey: Before, During and After the sale
Hire (and oversee) the right marketing employees and vendors
Manage KPIs so your marketing consistently makes you money
Install a marketing ecosystem that drives predictable growth
Identify and eliminate wasted ad spend — a major issue in home services
Design a zero-resistance sales system that improves margins and close rates across the board, not just for your top performers.
How to Know if You Need a Fractional CMO
How to Know if You Need a Fractional CMO
- You’re running your marketing team instead of leading the company.
- You’re unsure which campaigns your team should prioritize next.
- You don’t have a mapped customer journey or clear KPIs for any of your campaigns.
- Your marketing is producing leads, but they’re low-quality, price-shoppers, or inconsistent — a common issue in home services.
- You keep finding yourself forced to compete on price instead of value.
“Jim, we are getting ready to hire more office help and 2 more installation crews. We have been booked out with work 3 weeks for the last 4 months. Business is going GREAT, profits and sales are up thanks to you. My margins are at 50% across the board."
-Garry, Illinois
-Garry, Illinois
Get the Marketing Leadership That Actually Moves the Needle
Get the Marketing Leadership That Actually Moves the Needle
Stop guessing, stop wasting money, and let an experienced strategist take ownership of your marketing outcomes, freeing up your time while increasing the return on your marketing investment.
